“We recently closed a $5.4 million loan with a great company one hour away from our nearest branch, at 150 basis points more than any of the hundred or so competitors between us and them would have offered it at. At no time in all of the discussions did the issue of price come up. When the principals closed the loan in my office, they remarked that our way of doing business was nothing like they had ever experienced before. It showed skeptics of the
Profit-Rich Sales™ process that you can get premium pricing even in a cutthroat competitive environment.”
